Put Yourself In a Power Position
- EstablishAuthority–ex.Why should I listen to you?
- BuildTrust–Why should I trust you? Why should I give you my money?
- Support the Big Idea – This should tie directly the elevator speech
- The last job of the Positioning is to reduce resistance to what we promise customers.
Here’s how we start: Most people are magnetically drawn to people who are just like us. To help us “be just like them” we need to know a few key items. Join this training session!