Power Positioning

Put Yourself In a Power Position

• EstablishAuthority–ex.Why should I listen to you?
•  BuildTrust–Why should I trust you? Why should I give you my money?
• Support the Big Idea – This should tie directly the elevator speech
• The last job of the Positioning is to reduce resistance to what we promise customers.

Here’s how we start: Most people are magnetically drawn to people who are just like us. To help us “be just like them” we need to know a few key items.  Join this training session!